Saturday, March 2, 2013

On the move...

That's right-- the economy is changing (to put it kindly) and insurance distribution has all-but abandoned bygone standards and methods. So this blog's chief sponsor is proposing to keep up with the times. A storefront office may no longer be a customer's preferred venue for shopping insurance solutions. Nor is insurance always the best or only way to prepare for risks of  personal and business ventures, those inevitable cracks in the road. 

It was 1929 when Carroll Evans first established his agency in the Eagle Rock district of Los Angeles.  He started out with a desk at home, four wheels and a shoe box to organize contacts and sales records. As business grew and the U.S. economy recovered from two world wars, the Evans Agency office has remained a prominent establishment on Colorado Blvd, serving customers in all of California. But that part isn't changing.

Eagle Rockers might miss seeing the office sign at a fixed place in town. But Carroll L Evans Insurance isn't going anywhere. No, we aren't moving away... even though we are 'on the move'. Watch for our sign now going places, out and about. We are coming to a neighborhood near you... yours, in fact.

And our service is expanding. As this blogger site will prove very soon, insurance is about more than paying dearly for policy contracts. Insurance also means 'readiness', employing a variety of methods to prepare for the risks of life.  It demands that one count the total cost of an enterprise (another word for risk) in terms of time and energy, as well as money.

TCOR --total cost of risk: the latest savvy marketing motto (goes for buying also). Some insurance programs promote that message, as well as potential solutions.  Other insurers publish ads that seek only to entertain, hoping that name recognition alone will merit your trust.  But when it's time to cash in that policy... well, then it is too late to reconsider. Was your good faith misplaced after all? 

We will also be offering practical guidance through the public maze of insurance promotions. Funny lizards and deep sexy voices may command your attention, briefly. But does that gimmicky video or radio spot truly equip today's buyer to select the best insurance protection? Maybe there is something worthwhile to be learned amidst all the silliness. But what's the real value of their dollar price comparisons?

Stay tuned, as those old black-and-white TV commercials used to say. You are bound to find some tidbit of lasting value here. Especially as the internet has grown to supply every imaginable DIY and How-To article as a know-it-all survival guide. But that assumes, of course, that the power stays on. When the lights go out (and your laptop battery fails), will you actually find your home or business prepared? How will you access all that free resource then?

If only you had kept printed copies of instructions in a shoebox under your bed: How to scrounge up precious light and emergency fuel, food and water, basic first aid and sanitation know-how. It may be days or even weeks before the power comes back or clean water is flowing again.

So why didn't you stock up on emergency meals and splurge on one of those pre-packaged rescue packs? Too pricey?  I agree.  And you are unlikely to remember when it's time to trash and replace expired items. Surely there must be a way to use or repurpose stuff that every operating home or business keeps all the time. Perhaps it is only a matter of buying a bit more of the same.  Then pick and choose the best know-how to keep on hand; though be sure to save it in non-electronic format. But what and which?

All of this comprises the mission of this blog and Carroll Evans Insurance. We aim to become your partner in readiness. Our hope is that everyone in our community will commit to prepare for Life's potholes, the twistings and turnings of fate; for their own sakes and for neighbors; for our future prosperity and success.